The Conversion Rate Calculator computes the percentage of visitors who complete a desired action on your website, landing page, or marketing campaign. Enter your total visitors and total conversions, and the tool returns your conversion rate along with context on how it compares to industry benchmarks.
Conversion rate is arguably the most important metric in digital marketing. A website with 10,000 visitors and a 1% conversion rate generates 100 leads. Improving that rate to 2% doubles your leads without spending a single additional dollar on traffic. Understanding your current rate is the first step toward optimizing it.
The calculator works for any conversion type: purchases, form submissions, email signups, free trial starts, app downloads, or phone calls. It also provides a revenue impact projection showing how much additional revenue a 0.5% or 1% improvement would generate based on your average order value.
Calculate your conversion rate now and see how your performance stacks up.